Google Ads Audit

Most Google Ads (PPC) accounts leak budget. Irrelevant search terms trigger your ads. Conversion tracking is misconfigured or missing entirely. Bid strategies fight against poorly structured campaigns. The result: higher CPC (cost per click), lower CTR (click-through rate), and rising CPA (cost per acquisition) — you spend more and get less.

StarkRank’s Google Ads Audit gives you an honest, expert assessment of your paid search performance — and the practical steps needed to fix it.

What do we examine in a Google Ads audit?

We review every layer of your account across nine areas:

1. Account structure — Is the campaign and ad group architecture logical, or has it grown organically into chaos? Poor structure is the root cause of most performance problems.
2. Keyword targeting — Are you bidding on the right terms? We analyse match types, search term reports, and identify high-spend, low-return keywords that should be paused or restructured.
3. Negative keywords — The most common gap. We identify search queries that triggered your ads but have zero commercial relevance — and calculate exactly how much they cost you.
4. Ad copy and relevance — Are your ads compelling and relevant to the keywords they serve? We assess Quality Scores, ad strength, and test coverage.
5. Bid strategies — Is your bidding approach aligned with your goals? We evaluate whether manual, automated, or portfolio strategies are appropriate for your account maturity and data volume.
6. Conversion tracking — Is every conversion action properly tracked? We verify tag implementation, check for double-counting, and assess whether your reported numbers are accurate.
7. Landing page experience — Do your landing pages match the intent of the search and the promise of the ad? Misalignment kills conversion rates and inflates cost per acquisition.
8. Audience targeting — Are you using audience signals effectively? We review remarketing lists, customer match, and in-market audiences for missed opportunities.
9. Competitive positioning — Where do you stand in the auction? We analyse impression share, overlap rates, and outranking share versus your key competitors.

What do you deliver?

The audit produces a documented report with every finding categorised by impact and effort. You receive:

• A prioritised list of issues ranked by estimated budget impact
• Specific recommendations for each finding (not generic best practices)
• Benchmark data showing how your metrics compare to industry standards
• A 30/60/90-day action plan you can implement yourself or hand to our Google Ads Management team

We also walk you through the findings in a live call, so you can ask questions and understand the reasoning behind each recommendation.

How is this different from the free audit?

Our free Google Ads audit is a high-level review designed to surface the biggest opportunities and give you a clear picture of improvement potential. It covers the critical areas — account structure, wasted spend, conversion tracking, and competitive positioning.

The full paid audit goes deeper: granular keyword-level analysis, ad copy scoring, audience strategy review, landing page assessment, and a detailed action plan with estimated ROI for each recommendation. It is the right choice for businesses spending $5,000+ per month on Google Ads who want a comprehensive diagnostic.

When should you get an audit?

• Your cost per acquisition has been rising but you do not know why
• You have not reviewed your account structure in over six months
• You are considering changing agencies and want an independent assessment
• Your conversion tracking was set up by someone who has since left
• You are spending significant budget but cannot clearly attribute it to revenue