Copywriting Audit

Most websites have content problems they cannot see. Pages that rank but do not convert. Copy that reads well but is invisible to AI search engines. Service descriptions that sound professional but say nothing specific. A copywriting audit makes these problems visible — and gives you a prioritised plan to fix them.

StarkRank’s Copywriting Audit evaluates your existing website content against three criteria: does it rank, does it get cited by AI, and does it convert? The output is an actionable report, not a generic checklist.

What do we evaluate in a copywriting audit?

We review every key page across six dimensions:

1. Search alignment — Does each page target the right keywords and search intent? We compare your content against what actually ranks and what users are searching for, identifying pages that target the wrong queries or miss high-value opportunities entirely.
2. Entity coverage and semantic depth — Does your content cover topics comprehensively, or does it skim the surface? AI models evaluate topical authority by measuring how thoroughly you address related concepts, questions, and subtopics. We map the entity gaps between your content and what competitors cover.
3. AI citability (GEO readiness) — Is your content structured so AI platforms can extract clear answers? We assess heading structure, answer-first formatting, FAQ sections, structured data markup, and whether your pages are formatted for chunk-based retrieval by AI systems.
4. E-E-A-T signals — Does your content demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness? We check for author attribution, verifiable credentials, source citations, and trust signals that AI models use to evaluate source credibility.
5. Conversion effectiveness — Does your copy move readers toward action? We evaluate headlines, value propositions, calls to action, and the logical flow from problem to solution to next step. Copy that ranks but does not convert is wasted traffic.
6. Brand voice and consistency — Does your messaging sound cohesive across pages, or does each page read like it was written by a different person at a different time? Inconsistency erodes trust with both readers and AI models.

What do you deliver?

The audit report includes:

• A page-by-page scorecard with ratings across all six dimensions
• Specific findings with examples from your actual content (not generic advice)
• An entity gap analysis showing which topics and subtopics your competitors cover that you do not
• An AI citability assessment showing which pages are structured for AI extraction and which are not
• A prioritised rewrite roadmap: which pages to fix first based on traffic potential, conversion impact, and effort required
• Recommended content briefs for the top-priority pages, ready for your team or our SEO Copywriting service to execute

How is this different from the free assessment?

Our free copywriting assessment reviews your key pages at a high level — identifying the biggest opportunities and giving you a clear picture of improvement potential.

The full audit goes page-by-page: entity gap analysis, AI citability scoring, E-E-A-T evaluation, and a detailed rewrite roadmap with estimated impact per page. It is the right choice for businesses with 20+ pages of existing content who want a comprehensive diagnostic before investing in new content.

When should you get a copywriting audit?

• Your pages rank but conversion rates are below industry benchmarks
• AI platforms do not cite your content when asked about your services or industry
• Your website has grown organically over years and no one has reviewed the content holistically
• You are planning a website redesign and want to know which content to keep, rewrite, or cut
• You have invested in content marketing but cannot measure its impact on leads or revenue
• Your content was last updated more than 12 months ago