Is Your Website Selling — or Just Existing?
Most websites look fine but don't convert. The copy reads like a brochure, the CTAs are buried, and visitors leave without taking action. Our free 6-dimension copywriting audit shows you exactly where your pages lose leads — and what to fix first.
What you'll learn
Is your copy aligned with what people actually search for? — We check whether your headlines, page structure, and messaging match the keywords your audience uses
Can AI platforms quote your content? — We evaluate whether your content is structured for AI citation (capsule answers, FAQ sections, original data)
Are visitors converting or bouncing? — We audit your CTAs, value propositions, trust signals, and conversion paths page by page
Get Your Free Copywriting Audit
What We Audit
6 Dimensions of Copywriting Performance
We evaluate your website copy across 6 dimensions — each scored 1-10 with specific, actionable recommendations. Your composite score is a weighted average benchmarked against competitors in your vertical.
| # | Dimension | Weight | What We Check |
|---|---|---|---|
| 1 | Search Alignment | 20% | Are your headlines, meta descriptions, and page structure optimized for the keywords your audience actually uses? |
| 2 | Entity Coverage | 15% | Does your content cover the topics, services, and concepts that establish your expertise? Are there gaps vs competitors? |
| 3 | AI Citability | 25% | Is your content structured so AI platforms (ChatGPT, Google AI) can extract and quote it? Answer-first format, FAQ sections, original data. |
| 4 | E-E-A-T Signals | 15% | Does your site demonstrate Experience, Expertise, Authoritativeness, and Trust? Author bios, credentials, source citations, contact methods. |
| 5 | Conversion Effectiveness | 15% | Are your CTAs visible, your value proposition clear, and your trust signals (reviews, testimonials, certifications) working for you? |
| 6 | Brand Consistency | 10% | Does your tone, terminology, and messaging stay consistent across pages? Does your copy sound like YOU or like a template? |
Why Copy Quality Matters More Than Ever
Search engines and AI platforms evaluate content quality differently than humans do. A page can look professional to a visitor but score poorly for:
AI extraction — if your answers are buried in paragraphs instead of structured as direct responses, AI platforms skip you
Search relevance — if your headlines don't match real search queries, you rank for nothing
Trust — if there's no author, no credentials, no sources cited, both Google and AI models downgrade your authority
The gap between "looks fine" and "actually converts" is measurable. That's what the copywriting audit reveals.
Want a Full Page-by-Page Rewrite?
The free audit covers your 3 most important pages. For businesses ready for a comprehensive overhaul:
| Free Audit | Full Copywriting Audit | Content Retainer | |
|---|---|---|---|
| Pages reviewed | 3 key pages | All service/landing pages | Ongoing |
| 6-dimension scoring | Yes | Yes | Yes |
| Competitor comparison | Top 3 | Top 5 + AI citation check | Monthly |
| Rewrite recommendations | Summary | Page-by-page action plan | Done for you |
| AI citability optimization | Flagged | Detailed restructuring plan | Capsule rewrites |
| Semantic content scoring | No | Yes | Yes |
| Price | Free | From $2,000 | From $3,000/mo |
Who This Is For
Your website gets traffic but not enough leads — visitors browse but don't call, fill out forms, or buy
You've been told "the website looks great" but results disagree — design isn't the problem, copy is
Your previous agency wrote content that reads like AI slop — generic, no personality, no conversion intent
You're investing in SEO but pages aren't ranking — the issue might be content quality, not technical SEO
Your Copy Is Either Converting or Costing You
Every page on your site is either moving visitors toward action or pushing them to a competitor. The free audit takes 2 minutes to request and shows you exactly which pages need work — and why.